Top 5 Personalization Apps on Android in Bulgaria, Q3 2025

In the third quarter of 2025, the personalization app category on Android in Bulgaria saw varied performances among the top five apps. This analysis is based on data from Sensor Tower, providing insights into download trends, revenue, and active user numbers.

iControl: Control Center Theme witnessed significant growth in weekly downloads, peaking at approximately 6.6K in early September. Active users climbed steadily, reaching about 3K by the quarter's end. Revenue started to increase mid-quarter, peaking at around $7.

Zedge™ Wallpapers & Ringtones maintained a consistent revenue stream, with weekly earnings fluctuating around $200 to $300. Downloads remained stable, varying between 2.2K and 3K weekly, while active users hovered around 35K to 40K.

Photo Lock App - Hide Pictures showed a steady increase in downloads, reaching over 2.3K in late September. Active users followed a similar trend, growing to approximately 5.6K by the end of the quarter.

Wicked & Silly smile Wallpaper experienced a notable spike in downloads in early September, hitting nearly 3.9K. Active users increased throughout the quarter, peaking at about 6K.

Themepack - App Icons, Widgets saw a consistent rise in active users, reaching over 11K by the end of September. Downloads also showed upward momentum, particularly towards the end of the quarter, with a peak of 3.8K.

For more detailed insights and data, visit Sensor Tower's platform.